| This publication draws on our years of experience in sales and marketing not only on the Internet for the last couple of years but also in the real world for many years subsequent to our foray into cyberspace. |
| If you believe that you can start today, expend little time, effort and financial resources and become a raging success by tomorrow, you are probably better off playing the lottery. If on the other hand, you realize that generating income will take time and effort as well as some persistence and determination then you are in the right place. |
| There are actually two entirely separate ways to make income on the Internet. You absolutely MUST understand the difference between these two: |
| 1. Passive Income - This is where you find a place to invest some of your hard-earned money and you sit back and wait for it to grow while you pay someone (usually the program owner or administrator) to manage the investment. There are many disadvantages and pitfalls to this type of income generation. The biggest problem is being able to sort the winners from the losers. Many are scams or Ponzi schemes where very few make money at the expense of the majority. Nevertheless, there is a place in every balanced portfolio for income generators of this type and we will devote our final step to helping you through this quagmire. |
| 2. Active Income - We are going to make the assumption that when you decided that you had interest in getting started in an online business, you knew that you would have to DO something. Although we are often enticed into believing that we really can develop an income of millions by doing nothing, must of us know, deep down that this is just not reality! The expression Doing Business' tells us that we must be Active. |
| The Myth of FREE |
| So, the next time you become tempted to follow that FREE' yellow brick road remember that fifty thousands times FREE' is still zero! I still remember a recent Internet hero who encouraged his affiliates to Make good money giving away FREE web sites. He went broke and left owing many substantial amounts. |
| We will not hoodwink you here. We will not encourage you to join a myriad of FREE opportunities. Most of the programs that we will present you with will have a modest and reasonable price tag attached. If they are as good as we believe and can demonstrate, then they should not be provided FREE because you will be using them to generate your own income (often by reselling them). Sometimes you can entice a good prospect with something FREE but then you have to work hard to convert them to your PAYING proposition. Why not sell them first on the value that you have to offer and only have to do the selling once!. |
| Unless you are reading an illicit copy of this manual, you are proof that people can see the value in a good product and be convinced to pay a reasonable fee for it without giving it away. |
| There are very few , if any, millionaires who grew rich giving things away FREE. |
| Why do most people fail online? |
| We've all seen and heard the ads about the millions that are flocking onto the Internet. How the masses are going to become millionaires overnight. Let me conduct a straw poll! How much of your household expenditure as a percentage did you spend on or through the Internet last year? I am certain for most of you, it wasn't even 5%. So how are millions going to become rich, when most people are not purchasing? |
| This is why most people and most companies on the Internet are doomed to failure for the foreseeable future, because most people are not buying what they are trying to sell. |
| And yet, we all know that some people are generating very impressive incomes through Internet marketing. What is their secret? |
| If you want to find honey - Go where the bees are! |
| You, our reader, are the answer to the question posed above. Who are the people that are doing most of the purchasing on the Internet? Again, I point out that you purchased this manual. Why? Because you believed that it would help you to generate income! |
| Let's not try to reinvent the wheel. People who are trying to generate income on the Internet are the best and largest market to attract. If we can demonstrate that our product will help them to achieve their goal, then we have a guaranteed sale! |
| This is the essence of target marketing. When trying to hit our target audience, we are much more likely to be successful if we use the hunter's approach. When you approach a herd of deer and fire into the middle of it with a shotgun, you are not very likely to hit a single target. If however, you stand calmly at a safe distance and use a high powered rifle with a telescopic sight, your odds are many times higher. We are going to show you where the herd is and show you which rifle and scope to use. You will only have to aim and pull the trigger. |
| 1. To succeed with this program, you NEED critical mass! You must contact at least 10,000 prospects each day! No one or two programs alone can do this for you. |
| 2. Most of the programs also have a FREE introductory offer. They are for the SAPS! |
| The PRO versions are called that for a reason: THEY WORK. If you try to do this on the 'Cheap', You will NOT be successful. |
| Finally, we will offer you the following three golden rules. |
| Stay on Target! Don't get sidetracked! |
| Don't be fooled by FREE! |
| Don't give up when success is just around the corner |
| If you follow them and the other hints and tips below, YOU will BE SUCCESSFUL. |
| Instructions for Using this Document |
| There are several ways to navigate this site: |
| 1. You can use your browser forward and back buttons. |
| 2. You can use the navigation map in the top left hand corner. Placing your mouse on the page link will reveal the title. |
| 3. You can use the Arrow navigation links in the left-hand frame. |
| 4. All hyperlinks have a dotted underline and will either take you to another portion of the document or link to another web site. |
| (c) 2001 Wallace Business Group - All Rights Reserved |