| The 'gurus' will all tell you that you must advertise in Ezines if you are going to maximize your success and profits. So everybody rushes off and deluges the poor Ezine publisher with their hastily botched together FREE ads and waits for the 'You've made a sale' notification. Of course, it rarely comes. |
| Let's look at some of the basic ingredients for being successful with Ezine Advertising: |
| 1. FREE Ads are only good for testing the WATER - You will never get huge response from a FREE 3 or 4 line ad hidden away in the bottom of an Ezine amongst many others competing for the reader's attention. |
| 2. Don't sell refrigerators to Eskimos - Make sure your ad is in the right place. There is much point in putting an ad for ski equipment in a Cruise Vacation magazine. |
| 3. Don't Believe everything the Ezine says about itself - It could tell you it has 5000 readers and not even have 500. The best way to judge is to subscribe! You'll know from the first issue whether its justified to put your hard-earned money in the publisher's pocket. |
| 4. Remember that, especially in Ezines, the first post is not always the one that draws the most traffic. Repetition can be very important. It lends credibility. |
| 5. If you insist on placing regular ads, use the 2 Dollar Ads and 2 Bucks an ad cooperatives. These will give you highest number of readers for the lowest cost. |
| 6. The most important ingredient is the Quality of YOUR ad. If your ad was placed and got no response, don't be too quick to blame the publisher. Maybe it was a crummy ad! |
| Places to Discover all about Ezine Advertising |
| TopEzineAds - This is undoubtedly THE site when it comes to Ezines. Jerome Chapman is very well respected and has put together a superb site and has a well-supported affiliate program to go with it. The FREE bonuses have paid us back more than we had to pay to join. They are high quality and most of them come with Reseller rights. We use them to add value to our Ezine and web site. If you really want to get the most out of Ezine advertising, this site is a must. |
| Ad-Universe - You have probably noticed by now that we are a fan of Ad-Universe. It is in the area of Ezine advertising that the site particularly shines. There are extensive lists of publications that accept FREE advertising and this can be easily imported into Group Mail Pro. |
| Just ReWard - This is our own weekly Ezine and we offer great rates on subscriber ads. If you are not already subscribed you should do it now, we will keep you up to date with all new developments in The Ten Steps program and much more. |
| Finally we have two sources of inexpensive ads. You can get really good exposure for minimum outlay: |
| Two Dollar Ads |
| 2 Bucks An Ad |
 Important Caution: Make sure you understand the way the ad must be formatted and how the contact information must be supplied. We've all seen those great ads with no way to contact the advertiser, or those where the publisher chopped lines or ran lines together because the submitted copy did not conform to the guidelines. |
Pro Secret: If you can afford it, you should always go for the Solo Ad! This is where your message (usually a full page) is sent on its own to the entire subscriber list. Top Ads are next and Middle ads rank third in drawing power. Pro Secret: Wherever possible, include an E-mail address that leads to an autoresponder which sends out further information. Many will reply to this rather than visiting a web site. Pro Secret: Both TopEzineAds and Ad-Universe will give you lists of Ezine E-mail addresses for FREE ads. Copy to windows clipboard and then import into Group Mail Pro. Now you can send to all in one step BONUS DOWNLOAD: Free Ezine Ads
|
| BONUS DOWNLOAD: Ezine Ad Swap
|
 |
 |
 |
 |
|